We get it, you’ve put in the time to learn the lashing techniques, you’ve mastered the science behind it, and want to serve your new clients the best you can.
But, how do you actually get clients?
Well, we’ve come up with 10 creative ways to help you get more lash clients through the door.
1. Have Competitive Pricing
Setting competitive pricing is key to maintaining clients that want to keep coming back for more. If you think about it, fills need to be priced so that someone can justify spending that amount every month. Do some research in your area to see what others are charging and the quality of their work and price your rates according to your skill set, experience and location. You don’t want to undercharge yourself though, make sure you are making it worth your while!
2. Provide Good Service
This is one of the best ways to get more lash clients - simply providing good quality service. Word of mouth will allow your client to pridefully recommend your services without a dime coming out of your pocket. By providing great services, you’re not only making the client happy, but you’re more likely to get referrals.
Feeling like you need a refresher on your skills? Elite Lash Supplies also offers highly accredited trainings that will help you stay up to date on the latest trends, techniques, safety info, as well as you will be learning from Jessica directly! She offers both in-person and online trainings to fit your needs.
Idea #1: Search & Social Advertising
No doubt that word of mouth referrals are the best source of advertising, because well, that form is free!
However, it can be challenging to get all your clients to share with everyone they know about who does their lashes and have your business cards or website on hand at all times, which is why we also highly recommend running search and social ads to obtain new clients located near your salon.
Idea #2: Local Advertising
- Reach out to wedding planners to promote your services to their clients. They can recommend you if their client and bridesmaids need their lashes done - this could help you specialize in wedding lashing and you can create custom packages for wedding parties who are interested in lash extensions.
- Create customized business cards and drop them off at local gyms, nail salons, tanning salons, coffee shops, and other places where your ideal client might go to. *This is a good opportunity to give a discount for first-time clients.
4. Be Happy and Positive
We all can agree we enjoy being around happy and positive people vs. people who are negative and always complaining, right? Well, the same goes for your lash artist. Clients want to get their lashes done and escape a bit while relaxing for a couple of hours, and perhaps even have the opportunity to talk about what’s new in their lives. Give them the opportunity to see you happy and positive, and they will leave feeling relaxed with the fluffy lashes they came for. This will then in turn leave them feeling like they can’t wait to share their results with their friends, but also the possibility of mentioning they had a pleasant, uplifting experience. And really, word of mouth is the best type of free marketing you can receive.
5. Run Promotions / Sales
Idea #1: Business Cards
Create business cards with a $5 off coupon on the back of the card. Place these business cards at your local gym, coffee shop, tanning salon, or any place where your ideal client may go.
Idea #2: Advertise
If you see a slow week coming up, advertise a 2-3 day sale and discount your prices to hopefully get new clients that week, but also build up more returning clientele.
Idea #3: Instagram Promotion
Promote your clients to share their lashes on their IG stories (you can create a highlight in your story bubbles) stating if a client posts a photo/story on their Instagram and tags you, that you will receive $5 off your next appointment (can or can’t be combined with other discounts - just make sure you think this through).
6. Create a Relaxing Atmosphere
By creating a relaxing atmosphere, you are making each and every individual client feel welcomed and comfortable with you. This takes the stress away from (especially) new clients who are unsure of what a lashing procedure looks or feels like. By making sure that your lash salon is clean, sanitary, quiet, and comfortable, it will allow your client to really feel at ease with you and the lash service!
Educate your clients on proper lash care. Yes, yes… we all know this is key. But once your clients fully understand what they need to do to get the most out of their lashes, the longer and better they will stay on. Which is a win-win for both you and your client. Inevitably, your client will want to share with friends and family, or answer questions from others, about where they are getting their lashes done.
8. Start a Loyalty Card Program
Remember those punch cards that you always get from the drive-thru coffee stands? Well, similar to this you can give a discount for every 8 or so fills - aka $20 off every 8th new set or fill. This way you are really encouraging those clients to stay on for the long haul and rewarding them for being so loyal to you! (You can also offer something other than $20 off, perhaps even free lash cleanser, etc. depending on the duration and time frame your clients return - this might be perfect timing!)
9. Offer a Friends and Family Discount
Do two lash sets in the same time frame - i.e. schedule two friends lashes the same afternoon and offer 10% off both of their services! This gives you the opportunity to get in front of two individuals at once and hopefully get double the bookings!
10. Website Creation / Update
Make sure you have a website (most people want to check this before booking, even if offered a discount in person or through a friend). So making sure your website is up to date, has helpful information (here’s where your proper lash care information becomes super helpful for potential clients). It’s also so important to have a booking system in place that makes it super easy for your clients to schedule appointments. P.S. - Make sure your website has photography of your best work. This will help showcase the results you can provide. And in addition, make sure that there are many ways that a potential client can get in contact with you via your website (i.e. phone number, email address, contact form, etc.) so you make it seamless for them to reach out to you!
If you need help setting up your website, running ads, email marketing, or copywriting, Madeleine (my marketing gal), from madeleinemurreymedia.com is an expert in this area and would be more than happy to discuss all things lashing and marketing with you to help you get the most out of your lash business ($$$).
What have been your most successful ways to get more lash clients?
We’d love to hear!